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ŠKODA Ireland Shoots for the Stars in Family Inspired Film


We reached for the stars, literally, with our latest campaign for ŠKODA Ireland

Boys + Girls, Ireland’s most effective Creative agency, have just released ‘Perseids’ for ŠKODA Ireland. 

It’s the latest work in the Gold EFFIE winning, ‘Made for Ireland’ series, which showcases that whilst ŠKODA cars may not be made in Ireland, their cars and their unique features are absolutely made for Ireland and the best of Irish life. 

Bridget Johnson, executive creative director at Boys + Girls says: ‘Over the last number of years, ŠKODA have really pushed to showcase the wild, wonderful and varied landscapes of Ireland and how its cars are the perfect way to travel to and through them. 

In this latest film we centred on a singular moment of amazement in the Irish countryside - a father and daughter seeing the Perseids in full flight across the night sky. Ireland is increasingly seen as one of the best places to see these minor miracles - and sitting in the comfort of a ŠKODA under their stellar viewing roofs is just made for enjoying Irish skies and moments between dad's and daughters as fleeting as the meteors themselves’.