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Boys + Girls Complete the pride with Creative Effectiveness Cannes Lion for Three Ireland


Boys + Girls work for Three Ireland, ‘The Connected Island’ has won the prestigious Silver Cannes Lion for Creative Effectiveness.

Entry for the Creative Effectiveness awards at Cannes Lions are strictly limited to previous years winners, making this category the most coveted at Cannes. Having won a Gold Cannes Lion for Creative Strategy and a Bronze Cannes Lion for Brand Experience this Silver completes the Pride of lions. This is on top of it winning Gold at the Effies last year.

Pat Stephenson Founder and Chief Relationship Officer said, ‘We’re very thankful to our fantastic client Three Ireland for going on this journey to prove that Irish creative work can cut it at the very top table internationally. This is work that has demonstrated  proper commercial and brand growth to Three business.

Our mantra here at Boys + Girls is that Great Work Works and this is just further proof with joint ambition, a collaborative spirit and great client agency relationship that you can achieve anything.