We launched Re-turn's "Re-turn it Right" platform with it's first Christmas and New Year campaigns.

The platform taps into something uniquely Irish – our shared belief that there’s a “right way” of doing things.

In the Christmas campaign, we meet young Ben and his family who take us through the ‘right way’ to do Christmas, with moments that will be instantly recognisable – from family arriving too early, to the yearly Christmas board game argument, to the sandwich that comprises of the whole dinner between two slices of bread. However, in the background, young Ben is on his own mission – to hunt down all the bottles and cans left by the family to put into a bespoke orange Re-turn bag.

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The New Year's campaign looks at how Re-turning is the best New Year’s resolution to take on this year. However, just like the Christmas work, this new campaign taps into the insight at the heart of the brand platform - that in Ireland, we’re a nation defined by our rituals and the shared belief that there’s a right way to do things. Like how the right way to approach New Year’s resolutions is to take on everything with the best of intentions (no matter the outcome!)

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